Who you are dealing with · One bloke
I have worked the tools and I have done the marketing.
Most people building websites for tradies have never been on a site. I laid pipe, I did shift work at a coal port, and in between I ran marketing for a real estate company. So I know what a quote costs you to write, and I know why some ads bring the phone to life and others do nothing at all.
That is the whole reason this works. I am not translating your trade into agency language. I already speak it.
How I got here · The short version
Not a straight line.
- Before
Laying pipe
In a trench, on the tools, working for someone else. It is where I learned what a job actually costs a bloke to do, which turns out to matter a lot when you are writing about one.
- Then
Marketing at a real estate company
The other side of it. Listings, leads, chasing enquiries, working out why one ad brought calls and the next one brought nothing.
- After that
Conveyor maintenance at a coal port
Back on the tools, back in the boots. Shift work, real machinery, and a very direct education in the difference between people who turn up and people who talk.
- Now
Growthbound
Websites for builders and trades, out of Newcastle. It is just me. You deal with the person who builds it, every time.
The one before this · Measured 25 July to 24 August 2026
I did the whole thing for a gym, not just the website.
Satori Muay Thai in Newcastle was the first one I took end to end. I built the site, ran the ads and helped organise the opening, and got real people through the door.
It is still going. It ranks second on Google for muay thai Newcastle, brings in 768 visitors a month with just under half of them straight off search, and 260 people a month look up the prices without anyone having to answer a phone. That is the same playbook, pointed at builders now.
How I work · So there are no surprises
What you get, dealing with me.
It is just me
No account manager, no handover to someone offshore, no ticket system. The person you talk to is the person building it, start to finish.
I will tell you if you do not need it
If your existing site is fine and you have a traffic problem rather than a website problem, I will say so. Selling you the wrong thing costs me the referral, which is worth more than the job.
I do not invent anything
No made-up reviews, no licence numbers I have not seen, no awards nobody gave you. If your site claims it, it is because you told me it was true.
You see it before you pay
A free working demo first, then half to start and half when you are happy. You are never out of pocket for something you have not looked at.
Next step · Free demo in 48 hours
Have a chat and see if it is worth doing.
Fifteen minutes, no pitch. If it is not right for you I will say so, and if it is you will have a free demo inside 48 hours.